Marque & Heir

It is your brand and your legacy.

The black-and-white storm lion — the Marque & Heir brand image.
  • Your website
  • Your Google listing
  • Getting found locally
  • A page per service
  • Reviews
  • Your social presence
  • Call tracking
  • Your monthly report
  • Answering fast
  • Missed calls
  • Booking
  • Customer campaigns
  • Strategy calls
  • The free check

We focus our pride on helping local businesses.

Industries we work with

  • HVAC
  • Plumbing
  • Electrical
  • Roofing
  • Landscaping
  • Pest control
  • Pool builders & service
  • General contracting
  • Flooring & tile
  • Painting
  • Garage doors & gates
  • Solar
  • Remodeling
  • Windows & doors
  • Fencing & welding
  • Tree service
  • Insurance agencies
  • Mortgage brokers
  • Financial advisors
  • Tax preparation
  • Accounting & bookkeeping
  • Estate planning
  • Real estate brokerages
  • Auto dealerships
  • Auto detailing & repair
  • Property management
  • Business lending
  • Commercial insurance
  • Dental practices
  • Chiropractic
  • Med spas
  • Dermatology
  • Physical therapy
  • Optometry
  • Veterinary clinics
  • Mental health practices
  • Home health
  • Urgent care
  • Pharmacies
  • Orthodontics
  • Fitness & wellness
  • E-commerce & online stores
  • Boutiques & retail
  • Restaurants & food
  • Food & beverage production
  • Printing & signage
  • Building materials
  • Industrial equipment
  • Metal fabrication
  • Plastics & packaging
  • Automotive parts
  • Business coaching
  • Executive coaching
  • Sales training
  • HR consulting
  • Management consulting
  • Leadership development
  • Public relations
  • Event services
  • Photography studios
  • Salons & barbershops

The Investment & why it matters

marqueandheir.com — what the plans cover

01 Your website

We write the code for your company, then host and maintain the site. No page builder sits underneath it. Visitors get a site built to stay fast on a real phone and connection.

A visitor's first judgment of a website forms in about 50 milliseconds — before a single word is read.

Lindgaard et al., Behaviour & Information Technology, 2006 — replicated by Google Research

53% of mobile visits are abandoned when a page takes more than 3 seconds to load.

Google / Think with Google, “The Need for Mobile Speed,” 2016

02 Your Google listing

We fill in and maintain your Google Business Profile. We set and check the hours, categories, service areas, and photos. Seasonal posts go out on a rotation.

A complete Google Business Profile gets roughly 7× more clicks, and listings with photos get 42% more requests for directions.

Google Business Profile Playbooks, 2026

03 Getting found locally

We build the local search pages your business needs. Each page covers real work in a real place. We do not copy thin pages and swap the town name.

Photos of completed service work drove 60% more service requests in a Harvard Business School study on operational transparency — the single strongest research case for showing the work.

Harvard Business School research on operational transparency (Buell et al.), published 2021

Local-search experts estimate citation signals — including location data, consistent business names, addresses and phone numbers, and citation volume — at 6% of local pack/Maps ranking weight and 7% of local organic ranking weight.

Darren Shaw, Whitespark, “2026 Local Search Ranking Factors,” published November 6, 2025

04 A page for each thing you do

Your core services each get their own page, written for the way people actually search for that specific job, instead of one services page trying to carry all of it.

05 Reviews

We set up review requests that go out after each finished job. Your customer gets a rule-compliant request. Your team runs it on Launchpad. We run it on the plans above that and respond to reviews.

74% of consumers want to see reviews from the last 3 months. Recency matters, not just the rating — and 88–89% prefer a business that responds to its reviews.

BrightLocal Local Consumer Review Survey, 2024 & 2026

06 Your social presence

We prepare consistent posts for two social channels using your real work. Your business supplies the work. The channels stay on a posting schedule.

Real photography of actual crews and jobs is a top credibility signal. Generic stock photos are ignored — or actively hurt trust.

Stanford Web Credibility research, 2002; Nielsen Norman Group, “Photos as Web Content,” 2010

07 Knowing where your calls come from

You pay for a billboard. The phone rings. Somebody says they found you on Facebook. So what is actually working — the billboard, or Facebook? The question that decides where your money goes next month is simple: how do you know? Tracking is how you know.

A dedicated tracking number and a shared lead log. Every call and every form lands in it, timestamped, and you can see it — it is not a number we read back to you at month-end. When something changes, you can look at the same screen we do.

66% of small businesses rate phone calls as a good or excellent source of leads — the top-rated lead source in the survey.

BIA/Kelsey, “Phone Calls Are the New Click”

08 Your monthly report

We write a monthly report showing each lead, its source, and what happened. On Growth Engine and Market Leader, a monthly call goes through it with you; the live dashboard comes online later.

The report exists to answer the same question every month — what worked, what it cost, and how you know.

09 Answering fast

We set up an immediate acknowledgement for new form leads. It goes out at any hour. The customer knows the form arrived, and your team handles the lead from there.

Calling a new lead within 5 minutes instead of 30 makes contact about 100× more likely.

Lead Response Management study (InsideSales / MIT-linked), 2011 lineage, re-validated since

Only 37% of companies respond to an online lead within an hour — and 23% never respond at all. Among those that did answer inside 30 days, the average response took 42 hours.

Harvard Business Review, “The Short Life of Online Sales Leads,” 2011 — a 2,241-company audit

10 Missed calls

We set up a text that goes out when your team misses a call. The caller gets the message straight away. Your team follows up from there.

11 Booking without the phone tag

Leads can put themselves on your calendar against your real availability. A good number of people book outside business hours, which is exactly when nobody is there to answer.

12 Staying in front of the customers you already have

Email and text campaigns to your own customer list. The list is yours — it always was — and it is usually the most valuable and least used thing a business owns.

13 Talking it through

On Growth Engine and Market Leader, we hold a strategy call with you each month, covering search and reviews. On Market Leader, you and our team review the full path from first contact through follow-up.

14 The free check

We review what your business has online, what is missing, and what may be costing you. You receive the findings at no charge and decide whether to continue.

15 What this work costs elsewhere

One current general-business pricing guide lists freelance website design at $1,000–$5,000 per project.

Cybernews, “How Much Does Website Design Cost in 2026? The Complete Pricing Guide,” updated June 23, 2026

Monthly marketing for a local service business commonly runs $500–$1,500 for basic search work, $1,500–$5,000 comprehensive, and $1,000–$7,000 for full service.

2026 industry pricing guides

Ad management is typically 10–20% of spend, or $500–$5,000 a month flat.

2025–26 industry pricing guides

Contract norms: 6–12-month terms and $500–$2,000 setup fees are standard. In transparent deals, the client owns the site, the content, and the accounts on exit — a website you can only rent is a warning sign.

2025–26 industry pricing guides

These are market-typical ranges, not our prices. Ours are one section up, and the ownership terms are written out in the record section below.

Why does the free check matter?

Grow your business

Click on each tier to see the details, scroll down to see the science, or click our blog for a more in depth review.

Call Us Text Us Free Check

Try every tool.

Every plan runs on tools written in-house: call tracking, review requests, lead logs, and reporting. Want a custom tool? (Click here)

See the full tools page

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Review requests

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Call tracking + lead log

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Social channels

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Business search

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Consult booking

Try-it sampleStaged

Missed-call text-back

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Email engine

Try-it sampleRunning record

Live dashboard

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Speed to lead

The work, on film.

One piece of our own. When there is more worth showing, it goes here — not a placeholder holding the space.

A castle at dusk beside a lit roadside billboard reading Marque and Heir, with a man in a suit running along the creek below it.
Our own ad — Marque & Heir, not client work

Pages with a named scope.

The site, profile, content, and tracking are listed as work. Outcomes are not written into the scope.

Any local business.

Based at Cedar Creek Lake.

The Rivers Edge Pools water features page as it renders live — a client build.

Client work — Rivers Edge Pools

Connected. Tested.

Call tracking is live end to end and was proven on a real logged call.

Every number, sourced.

Each fact above carries its source and date. Nothing on this page is folklore.

Why this works.

Four findings shape how every page here is built. More depth, with the receipts, on the blog.

Finding 01

The first screen decides.

Visitors size a business up in the first moments on a page. The top of this page answers the three questions that matter before a single scroll: who you are, what you stand for, and what to do next.

Finding 03

Proof beats promises.

The showcase on this page is real work: our own build, our own code, a client site as it actually renders. Nothing staged, nothing stock, and before/after only ever labeled as before/after.

Finding 04

Measured before it ships.

Every page is checked on real screens, phone and desktop, before it goes anywhere. Text is read against its background, motion respects your device settings, and the first screen is kept light so it paints fast.