Websites and marketing for heating and air companies.
Install, repair and a maintenance agreement are three different jobs. Most heating and air websites have one page carrying all three.
What a heating and air site has to carry
A heating and air company sells at least three things — a new system, a repair on the one that quit, and an agreement that keeps it from quitting again. Somebody standing in a hot house is not typing a company name. They type the thing they need, and a single page about everything is sharp about none of it.
The rest of it is what happens after the phone rings. A call that goes to voicemail at four in the afternoon and a form that sits until morning cost the same thing. Both have a fix below, each one a real item in the store with its price on it.
Three that fit heating and air companies
Three of the store’s items, priced
Each one is a real item with a fixed price and its own page saying exactly what it covers and what it needs from you. Nothing on this page is charged, and nothing starts before it is confirmed.
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Start here
Service or catalog page
$1,749
A service or catalog page explains one approved offer and gives visitors one checked route to act.
Install, repair and maintenance each written down on their own page instead of sharing one.
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Then this
Missed-call text-back setup
$1,529
Missed-call text-back setup sends an approved text to a missed caller and routes the reply to the contact you name.
For the call that comes in while you are on a roof with the access panel open.
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And this
Repair-or-replace calculator
$10,125
A repair-or-replace calculator uses approved inputs to show a clear comparison without making the decision for the visitor.
The question nearly every furnace call ends on, laid out on your own site.
Not sure which of the three, or whether any of them is the right first move? The free check answers that before anything is bought. Every item is listed on the store page, and the monthly plans are on the pricing page.
Related trades: Plumbing · Electrical · Solar
Questions about your website
Can repair and replacement have separate pages?
Yes. We can give AC repair and replacement their own pages, with maintenance explained separately. Each can show your service boundary and phone number.
What do you need from our shop?
Your service list, hours, contact details and service boundary. Any license or insurance information shown comes from the records you supply.
Can you set up our business profile?
Yes. We can set up your business profile using the hours, service area and contact details you approve.
Can the site show where our crew works?
Yes. We can put your service boundary beside the work it applies to, so visitors can check the location before contacting your shop.