Websites and marketing for solar installers.
Solar is sold on arithmetic and lost on vagueness. Anything a site will not put a number on gets treated as a catch.
Put the arithmetic on the page
A solar buyer is comparing a monthly payment against a monthly bill, over a long horizon, with financing and incentives in the middle of it. A page that will not show how that arithmetic works reads as a page hiding something, and the visit ends there.
The paperwork is the second wall. Applications, utility documents and the order they have to happen in are a large part of the actual job, and a page saying plainly what is required removes most of the reason a signed customer stalls.
Three that fit solar companies
Three of the store’s items, priced
Each one is a real item with a fixed price and its own page saying exactly what it covers and what it needs from you. Nothing on this page is charged, and nothing starts before it is confirmed.
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Start here
Financing and payment calculator
$5,449
A financing and payment calculator shows approved illustrations without presenting them as an approval.
Payment against bill, shown on the page, using inputs and rules you approve.
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Then this
Financing or application information page
$1,049
A financing information page explains approved options and points visitors to the correct application route.
What the financing actually is, in writing, instead of on the second call.
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And this
Onboarding and document-collection form
$1,649
An onboarding form collects agreed files and details in one place so the business can see what is still missing.
The documents collected once, in order, rather than over six emails.
Not sure which of the three, or whether any of them is the right first move? The free check answers that before anything is bought. Every item is listed on the store page, and the monthly plans are on the pricing page.
Related trades: Electrical · Roofing · HVAC
Questions about your website
Can the site explain our installation scope?
Yes. We can build service pages from your approved installation information, equipment details and written proposal terms.
Can we show financing information?
Yes. We can present the financing information you approve beside the correct application route.
What can the inquiry form collect?
The form can collect property and contact details so your office has a starting point for a solar discussion.
What should we supply for the pages?
Your equipment information, work photos, documented credentials and proposal terms. Any savings or incentive statements need separate verification before use.