Rivers Edge had real work to show. The problem was the path a customer had to take after seeing it.
The dated review found no direct tap-to-call path and no contact form on the existing website. It also found no lead tracking in place. A visitor could look, but the site did not give that person a clean way to call or leave details. If an inquiry came in another way, there was no reliable record tying it to a source.
That is the documented before. It is useful because it says exactly what was missing without turning the gap into a guessed business result.
The build used the company’s real work
Marque & Heir rebuilt the site around Rivers Edge’s own project photography. No stock scene was used to stand in for the company’s work.
The staged build includes dedicated service pages, direct call paths, and a contact form. The work gives each core service a clearer place and gives a phone visitor a direct next action.
Those changes prove what was built. They do not prove what a customer did afterward.
Staged and live are different facts
The new build was deployed to a temporary address on July 25, 2026. When the client’s main web address was checked on August 4, 2026, it was still serving the previous site.
At that source cutoff, the record supported a completed staged build. It did not support a post-launch result story from the client’s own address.
That difference belongs in the case study. A temporary build should not be labeled as a live result. A missing live record should not be turned into zero calls or zero leads.
Tracking was a plan, not a result
The launch plan calls for a dedicated tracking number and a shared lead log intended to record calls, website inquiries, and the source attached to each lead. That setup must be completed and separately verified before the case study can use those records.
Until then, the tracking language stays in the future tense. A planned report is not proof that the report is working. A test record is not client proof.
What the case can say now
The dated record supports a plain build story:
- The prior website had no direct tap-to-call path.
- The prior website had no contact form.
- The staged build includes both contact paths.
- The staged build uses the company’s own project photography.
- The staged build gives core services dedicated pages.
- The build was at a temporary address at the August 4 source cutoff.
It does not support a figure for calls, leads, conversion, cost per lead, or source mix.
What proof comes next
A later result story needs a real lead log for a defined window, a written definition of a qualified lead, one rule for removing spam, tests, and duplicates, clear source labels, a defined conversion event, matching client-paid media records where cost per lead is shown, and permission to publish.
When those records exist, the case can report exactly what they show for that window. Until then, Rivers Edge remains build proof: the old path is documented, the staged replacement is documented, and the boundary around the outcome stays intact.
That is the standard a useful case study should meet. Completed work can be shown. Business results wait for business records.
If you want the same straight look at your own customer path, start with the free check.