A seller should not have to answer buyer questions to reach your brokerage. A buyer needs a starting point that fits their inquiry too.
Give those services separate places on the website. Explain the areas and work your office handles, then connect each request to the person your brokerage names.
What a brokerage visitor looks for
Start with the reason someone is contacting you. Make buyer and seller service descriptions easy to distinguish. Keep agent information and property material tied to your approved records.
The Consumer Financial Protection Bureau's homebuying guide organizes information around stages of buying a home. Your buyer page should likewise give someone a recognizable starting point for contacting the brokerage.
The things the site must show
Buyer and seller services in their own places
Explain what the brokerage handles for each kind of inquiry. Put the areas covered beside those descriptions so visitors can consider the work and location together.
Keep property material connected to the service it explains. Agent details should come from the brokerage's approved records. Read those details alongside the contact instructions to check that the page gives a consistent account.
A seller request built around the property
Ask for the property and contact details your brokerage has agreed to collect. Give the seller room to explain why they are contacting the office.
Use a label that accurately describes the request. A form that collects property details should say what the visitor is sending and where the inquiry goes.
Review the questions from the seller's side. Each should help the receiving person understand the inquiry without requiring answers intended for a buyer.
A clear route to a conversation
Give buyers and sellers a way to request a conversation about the service they have found. Keep the phone number beside that option.
Name the person responsible for each inquiry inside the brokerage. Check that the property description and contact details reach the destination the office chose.
Read the message shown after a request. Its wording should match the step the visitor completed and the arrangements the office has confirmed.
The mistake to check for
Look for separate buyer and seller pages that both open a form written only for buyers. The headings can look right while the questions lose the visitor's reason for contacting you.
Follow each page to its request fields. Check that the questions fit the service and that the receiving person gets the context.
What that gap can cost you
An unsuitable form can leave a seller guessing at answers just to ask a question. The office then has to establish what the visitor meant.
A request shaped around the correct service gives the conversation a clearer beginning.
The next step
Open the seller page on your phone and follow its inquiry route. Repeat from the buyer page, checking the questions and destination.
Related: Real estate brokerage websites
If you want an outside look at how buyer and seller inquiries reach your brokerage, start with the free check.