Someone considering braces can have questions before knowing which treatment to discuss. Your orthodontic website should explain the consultation without asking them to make that choice.
Give the visit a plain description. Put practice details and a clear contact option beside the information the office has approved.
What an orthodontic reader looks for
Explain the purpose of the consultation and who handles the request. Let someone ask about the visit without choosing an appliance.
The American Association of Orthodontists' appointment guide covers consultation questions and payment discussions. Your practice should supply the details of its own visits.
The things the site must show
A consultation with its purpose explained
Describe what the office offers at the consultation using its approved wording. Keep the explanation focused on the visit the person is requesting.
If the site describes braces or other treatments, explain those services separately. A consultation request should leave room for questions about what the practice offers.
Read the appointment button beside the visit description. They should give the same account of the next action.
Payment questions close to visit information
Use payment information the practice has supplied and checked. Make clear which service or visit each description concerns.
Give someone with a payment question a way to contact the office. Keep the phone number near the information they are reading.
Compare repeated payment wording across the website. The consultation page should not imply that a general explanation settles an individual treatment plan.
A request the office can recognize
Ask for the appointment details your practice has approved for collection. Allow the person to describe why they want to speak with the office.
Keep instructions about existing patient requests separate where the practice uses a different process. Each label should identify the correct destination.
Read the message after submission. Its wording should match the visit arrangements the office actually confirms.
The mistake to check for
Look for a consultation button that requires a treatment choice before allowing contact. The person may be seeking the appointment to discuss that very question.
Follow the request without relying on what you know about orthodontic work. Check whether the page permits a question when the reader is unsure.
What that gap can cost you
A forced treatment choice can give the office the wrong starting point. Unclear payment wording can add an expectation that needs correction.
A well described consultation keeps the visit request connected to the conversation the practice offers.
The next step
Open the orthodontic page on your phone. Read the consultation description, payment information and appointment choices together, checking their purpose against the office process.
Related: Orthodontic websites
If you want an outside look at how your orthodontic page explains a consultation, start with the free check.