A finished project photograph shows the result without explaining who managed the work. A property owner still needs to know what your business took responsibility for.
Your general contracting website should put that explanation beside the project. Then give someone a clear way to describe the work they want considered.
What a property owner looks for
Name the projects your business accepts and the area it covers. Explain who handles a project inquiry and what information starts that conversation.
The Texas Attorney General's contractor guidance recommends written bids that explain the work. Your page can make the request for that discussion clear.
The things the site must show
The responsibility behind the project
Describe what your business agrees to handle, using the scope your office approves. Explain how a property owner raises questions about the proposed work.
Keep that explanation tied to the service offered. A heading about managing a project should be followed by the responsibilities that means for your business.
Read the description beside the project request. Someone should be able to recognize the work they can ask you to consider.
Finished work with your part explained
Use approved project photographs with captions drawn from the job records. State what your business handled, including coordination where that responsibility is documented.
A finished space can contain work carried out by different businesses. Identify your part without letting the photograph imply a wider responsibility.
Keep the caption useful when read alone. It should explain the work shown and give the next property owner something specific to ask about.
A project request the office can use
Ask for the property location, a description of the proposed work and contact details. Leave room for an owner whose plans are still undecided.
Keep the phone number beside the request. Name the person responsible for receiving the inquiry inside your business, then check the form's destination.
Read the message shown after submission. It should describe the request received and leave project acceptance with your office.
The mistake to check for
Look for a gallery that shows finished projects without explaining your role. A broad promise about handling everything cannot supply the missing job details.
Choose a caption and compare it with the project record. Check that the service page describes the same responsibilities.
What that gap can cost you
An unclear role can leave callers expecting your business to handle work it never offered. The office then has to reset the discussion.
An explained scope gives the property owner and your office a shared place to begin.
The next step
Open a project example on your phone. Read the caption, accepted work and inquiry instructions together, checking the responsibilities against your records.
Related: General contracting websites
If you want an outside look at how your project pages explain your work, start with the free check.